Snickers — Super Bowl AR Experience
Snickers is no stranger to the Super Bowl spotlight — but this season, they wanted to go beyond the thirty-second spot. They partnered with us to design an augmented reality activation that turned every Snickers bar into an entry point for entertainment. With a scan of the wrapper, fans unlocked commercials, interactive 3D elements, and game-day recipes — a new way to experience the brand’s playful energy in their own hands.
Why it Mattered?
The Super Bowl isn’t just a game — it’s a battlefield of brands. Every second of airtime costs millions, every commercial competes for attention, and once the final whistle blows, the noise disappears. Snickers needed a way to stretch their campaign beyond thirty fleeting seconds — to live in the hands of fans and spark conversations long after kickoff.
The Approach
We reimagined the Snickers bar itself as the media channel. By building a sleek 3D interface within the Blippar AR app, we turned packaging into a portal. Fans could scan their bar to unlock a layered experience: customizing the iconic Snickers name, swiping through interactive game-day recipes, and streaming exclusive Super Bowl commercials in augmented space. As lead designer, I guided the creative direction, shaped the visual language, and delivered production-ready files that transformed the brand’s playful personality into a futuristic, premium interaction.
The Outcome
The AR campaign turned Snickers into more than a product — it became an experience. By placing storytelling, play, and utility in the palm of the consumer’s hand, the activation created a double-digit lift in sales during the Super Bowl season, proving the power of immersive design to drive both culture and commerce.